Kent State University

Region

Institution Type

Campus Size

Year

Key Steps
1. Convening key partners to strategize 2. Identifying a new strategy. For Kent State Votes, this was shifting their focus to encouraging students to vote by absentee ballot. 3. Planning new voter education campaigns around this new strategy. This involved hiring a student from the Visual and Communications Design program to design graphics that could clearly communicate what students needed to do to successfully register to vote and vote by mail, and centering messaging regarding how to successfully vote by mail in all communications.
Partnerships
The Undergraduate Student Government, The Office of the President, University Communications & Marketing, The League of Women Voters of Kent, The local Board of Elections
Timeline
January 2023: HB 458 passed. Summer 2023: The KSV Coalition had conversations leading to a realization that they would need to change their approach. Fall 2023: Knowing there was an election taking place that November that would attract more student attention and energy than normal due to a controversial statewide issue appearing on the ballot, they implemented the new voter education strategies that fall, focused on absentee ballot education. September 2023: The KSV Coalition learned that students would not easily be able to access stamps, and that led to rapid efforts to restore access to stamps as described above. Throughout 2024: The coalition built on the work done in 2023, as they prepared for the Fall 2024 election, establishing consistent messaging on how to vote by mail that was delivered through classroom presentations, digital signage on campus, tabling, and a brand new website.
Outcomes
This shift in focus and commitment to bolstering the Kent State Votes communication systems and peer-to-peer student network itself led to significant successes, including: significantly more involvement and support from the President’s Office, Athletics, and the university’s communications office; a brand new website; a robust tabling operation across campus that led to thousands of contacts with students, many of which focused on the vote-by-mail process in a way they had not before. Additionally, while it’s difficult to know to what degree students voted by mail with currently available data, the Portage County Board of Elections canvass data from precincts where students are most likely to vote when registering with their Kent address does demonstrate strong engagement compared to previous years.
Barriers/Challenges
The main challenge was that the law passed added increased barriers for Kent State students to vote by limiting forms of photo ID accepted to vote in-person, and not accepting the proof of on-campus residency previously secured by the KSV Coalition (zero-dollar utility bills provided by campus departments). These changes not only led to new barriers to access that the coalition had to address, but also made previous institutional programs and planned efforts no longer possible. After adapting their efforts to this main challenge, the KSV Coalition ran into another challenge – the closing of the on-campus post office (the only place students could purchase postage).

In January of 2023, the Governor of Ohio signed into law HB 458 which, among other things, forces in-person voters to use an unexpired photo ID to vote during the early voting period or on Election Day and only accepts an Ohio driver’s license, an Ohio-issued state identification card, a U.S. or state military ID, or a passport as valid forms of voter ID. This not only made voting in-person in Ohio difficult for out-of-state students who reside in and contribute to their campus communities in Ohio, but also complicated voting for students from Ohio who may not have one of the four types of required ID mentioned above.

The new law presented direct challenges for the Kent State Votes (KSV) Coalition at Kent State University. Prior to 2023, one of KSV Coalition’s primary goals was to increase early in-person voting among their students, recognizing that voting early ensures students can vote at a time that is convenient for them and that they avoid any last-minute issues when casting their ballots. Before the passage of HB 458, proof of on-campus residency, which the KSV Coalition could secure for Kent State students, was acceptable in lieu of in-state ID. However, when faced with significant changes in state election law that eliminated this form of voter ID and other previously legal ways to vote, the KSV Coalition was forced to rethink its nonpartisan voter engagement strategies as they prepared for the 2024 presidential election.

In the past, the KSV Coalition didn’t prioritize absentee voting as a viable voting method to promote to students due to various challenges with voting-by-mail and students’ limited knowledge generally about how to send and receive mail. But as a partner from the local chapter of the League of Women Voters pointed out, following the passage of HB 458, absentee voting does not present identification challenges as onerous as voting in-person now does in the state of Ohio.

In partnership with the Undergraduate Student Government, the Office of the President, University Communications & Marketing, the League of Women Voters of Kent, the local Board of Elections, and others, the KSV Coalition set out to develop and implement new strategies focused on encouraging students to vote by absentee ballot. This required a lot of advanced planning, given the extended timeline necessary for absentee voting. It also required hiring a student majoring in visual communications and design who was capable of creating easy-to-follow graphics that explain the various steps students would have to complete to successfully vote by absentee ballot.

Throughout the adaptation of their strategies, equity remained a guiding principle for the KSV Coalition. This manifested when Kent State’s only on-campus post office was removed due to renovations in the campus student center, removing what was, at the time, the only place on campus for students to purchase postage. Members of the KSV Coalition were able to convince a convenience store in an on-campus dining hall to start selling stamps. The KSV Coalition even advocated and successfully got the store to sell individual stamps to students rather than require students to purchase an entire book of stamps, knowing that this could be a barrier that would deter some students from casting their ballots.

For the KSV Coalition, this experience demonstrated the importance of partnerships on and off campus, showed how creativity can breed innovation and successful new strategies, and illustrated how resources can be leveraged to add even more value than may initially be apparent.

Join the #StudentVote Movement

We are the national hub and largest nonpartisan network in the United States dedicated to increasing college student voter participation. We are successful and growing stronger everyday because of people like you! 

Sign up today to get involved with the Students Learn Students Vote Coalition!