Resource library

Student Democratic Engagement Social Media Guide

When coordinating student democratic engagement efforts on college campuses, it may be helpful to supplement any in-person efforts with digital posts on social media. Many students spend a lot of their time on social media, and you can help ensure your message reaches them by sharing on Twitter, Instagram, Facebook, Youtube, LinkedIn and/or TikTok. You can use social media to uplift the work that your campus is doing, promote any upcoming events, and educate students on your campus. Use this guide to assist you with your social media efforts!

How would a campus best use this resource?
Use this guidance to establish a social media presence for your campus voting coalition, student voting organization, or to just disseminate voter registration, education, and mobilization information to your audience.
Learning outcomes
– Setting up your social media platforms – Determine which platforms you should use based on your audience – Choose a username that helps people easily find you – Make sure people understand who you are by writing a clear description – Establish your org/campus’s voice & visual brand identity – Creating Content – Posting on your platforms – Designing graphics – Videos – Accessibility – Maintaining Your Social Media Presence – Planning & Scheduling – Analytics & Engagement

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