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Student Democratic Engagement Social Media Guide

When coordinating student democratic engagement efforts on college campuses, it may be helpful to supplement any in-person efforts with digital posts on social media. Many students spend a lot of their time on social media, and you can help ensure your message reaches them by sharing on Twitter, Instagram, Facebook, Youtube, LinkedIn and/or TikTok. You can use social media to uplift the work that your campus is doing, promote any upcoming events, and educate students on your campus. Use this guide to assist you with your social media efforts!

How would a campus best use this resource?
Use this guidance to establish a social media presence for your campus voting coalition, student voting organization, or to just disseminate voter registration, education, and mobilization information to your audience.
Learning outcomes
– Setting up your social media platforms – Determine which platforms you should use based on your audience – Choose a username that helps people easily find you – Make sure people understand who you are by writing a clear description – Establish your org/campus’s voice & visual brand identity – Creating Content – Posting on your platforms – Designing graphics – Videos – Accessibility – Maintaining Your Social Media Presence – Planning & Scheduling – Analytics & Engagement
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Statement of nonpartisanship

Nonpartisanship guides the actions of the Students Learn Students Vote Coalition. It guides how we interact with colleges, universities, faculty, administrators, students, community organizations, and local leaders. It allows us to focus on building the strongest relationships possible with community organizations and higher education institutions working to improve voter access and create opportunities for students to participate in the democratic process. Most importantly, we are nonpartisan because we believe elections should be inclusive and we envision a democracy that is truly of all people, by all people, and for all people. The SLSV Coalition does not support or oppose any political party or candidate. We encourage and urge individuals and organizations we work with to become politically active, because we do not believe that political equals partisan. The views expressed by our members are their own and do not constitute the views or position of the SLSV Coalition.

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